Fish and Chips at No10, a beloved staple in the North East, has been delighting customers for years with its traditional offerings. Seven years ago, Neil took over the shop with a vision to attract more customers while preserving its outstanding reputation. Faced with the challenge of modernising the business and increasing its visibility.
Neil turned to GoTo Membership. By leveraging Google Business Optimisation and 360 Tours, Neil successfully enhanced the shop’s visibility and customer engagement.
This case study details the journey and impact of these tools for Fish and Chips at Number 10 to clearly explain to everyone NOTHING FISHY GOING ON HERE just a smart business owner and a perfectly executed digital strategy by Goto Membership.
The Power of Google Business Optimisation
Neil’s strategic approach began with letting Goto Membership optimise his Google Business profile, which involved several key steps
- Comprehensive Business Information: Neil ensured that all essential details—such as business hours, contact information, and menu options—were accurately listed and regularly updated. This made it easier for customers to find the shop and quickly access the information they needed.
- Customer Reviews and Ratings: By encouraging satisfied customers to leave positive reviews, Neil boosted the shop’s online reputation. The increase in positive reviews improved the shop’s ranking in local search results, making it more visible to potential customers searching for fish and chip shops nearby.
- Regular Updates and Posts: Neil used Goto Membership to post updates about special promotions, new menu items, and upcoming events. This kept the shop’s profile active and engaging, attracting more views and interactions & also helped them sell more Fish & Chips and more of the award winning Doddington’s Ice cream. Which goes perfectly after your fish and chips by the way.. or posts to promote Gluten Free Saturdays and a Pukka vegan range also.
Immersive Experience with 360 Tours
Another transformative tool provided by GoTo Membership was the 360-degree virtual tour of the business This feature allowed potential customers to take a virtual walk through the popular fish & shop, experiencing its clean environment and layout from the comfort of their homes. The benefits were significant:
- Enhanced Online Presence: The 360 Tour was prominently featured on the shop’s Google Business profile, making it stand out in search results. This immersive experience intrigued potential customers and increased the likelihood of them choosing Neil’s business over competitors.
- Building Trust and Transparency: The virtual tour showcased the cleanliness, organisation, and inviting atmosphere of the shop. This transparency built trust with potential customers, reassuring them of the quality and authenticity of the establishment. It showcases the areas where customers can choose to eat in if they wish in a pleasant environment.
Engaging New Audiences: The 360 Tour attracted a tech-savvy audience who appreciated the innovative approach to customer engagement. It also appealed to tourists and visitors planning their trips, as they could explore the shop virtually before their visit & decide where they would like to sit if there was a space free and it would accommodate the number of people visiting the business that day for example.
The Problem: Stagnant Growth and Limited Online Presence
When Neil took over Fish and Chips at No10, he inherited a business with a loyal but limited customer base. The shop’s online presence was minimal, making it difficult for new customers to discover it.
Key issues included:
- Outdated Online Information: The shop’s online listings were sparse and often outdated, causing potential customers to struggle to find accurate information.
- Low Online Engagement: There was little to no engagement on social media platforms, leading to missed opportunities for attracting new customers and engaging with existing ones.
- Limited Customer Reviews: Few customers left reviews, which impacted the shop’s credibility and visibility in local search results.
- No Virtual Experience: Potential customers had no way to experience the shop virtually, making it hard to convey the welcoming and clean environment.
The Solution: GoTo Membership implementation and management for Google Business Optimisation and 360 Tours
To address these challenges, Neil partnered with Goto Membership for their expertise, which provided him with the tools and strategies needed to modernise the shop’s online presence. The main components of the solution included:
solution included:
- Google Business Optimization:
- Accurate and Up-to-Date Information
- Encouraging Customer Reviews
- Regular Updates and Posts
- 360 Tours:
- Virtual Walkthrough:
- Increased Engagement
- Trust and Transparency.
Results: A Thriving Business
The integration of Google Business Optimization and 360 Tours yielded impressive results for Fish and Chips at No10:
- Increased Visibility: The shop’s enhanced online profile and virtual tour attracted a broader audience, leading to a notable increase in new customers.
- Higher Engagement: The active Google Business profile and immersive virtual tour kept customers engaged and informed, driving more foot traffic and online orders.
- Strengthened Reputation: The positive reviews and transparent presentation of the shop solidified its reputation as a top choice for fish and chips in the North East with 333 google reviews to date. Great job collecting those reviews.
Neil’s strategic use of Google Business Optimisation and 360 Tours for the last 7 years through Goto Membership played a crucial role in revitalising Fish and Chips at No10. By addressing the challenges of limited online presence and engagement, Neil successfully attracted more customers and maintained the shop’s esteemed reputation. This case study highlights the effectiveness of these tools in helping traditional businesses thrive in the digital age.
If your in the area or even out of the area and you want to taste some real fish and chips Check out Fish & Chips at no10 on 10 New Market, Morpeth NE61 1PS you wont be disappointed.
If this is something you would like to implement in your business & start your success story just like Neil did 7 years ago then contact us at Goto Membership by clicking the link below.
https://gotomembership.uk/contact-us/
