Ah, the British summer! A time of unpredictable weather, impromptu barbecues, and the eternal optimism that this year, this year, we’ll have a proper summer. Whether it’s a sunny day or another bout of “liquid sunshine,” summer in the UK has a unique charm that we all adore. As the warm(ish) breeze of summer approaches, it’s the perfect time to refresh your business strategies and prepare for a season of growth and success. With our 5-step digital master class, part of the exclusive Goto Membership, you can ensure your business is not only summer-ready but also geared up for sustained success. Here’s how you can transform your business this summer by following these 5 simple steps.
The last one is almost cheating so keep reading until the end to unlock the customer acquisition cheat code for your business.
1.Refresh Your Digital Presence
Before exploring into new strategies, it’s crucial to assess your current digital footprint. To do this conduct a thorough an in-depth audit of your website, social media profiles, & online listings leave no stone unturned. Look for outdated content, broken links, and inconsistencies. Update your branding to reflect the vibrant energy of summer think bright visuals, engaging content, and a fresh colour palette. To breathe some life into your brand and business.
Master Class Tip: Our Goto Membership offers a done-for-you service where our expert consultants will conduct a comprehensive audit & Deep dive of your digital presence. They’ll identify areas for improvement and update your branding to ensure it shines this summer
2. Enrich Your SEO Strategy
Summer is a peak time for many businesses, especially in retail, hospitality, and travel. Make sure your business stands out in search results by enhancing your SEO strategy on your business page. Focus on seasonal keywords and trending topics to attract summer traffic. Create blog posts, landing pages, and promotional content centred around summer activities, sales, and events.
Master Class Tip: Let our SEO specialists do the heavy lifting for you. With Goto Membership, our team will optimise your business page, research the best keywords, and create high-ranking content that draws in summer traffic effortlessly.
3. Leverage Social Media Campaigns
Social media is a powerful tool to connect with your audience, especially during the high-engagement summer months. Plan and execute summer-themed campaigns that resonate with your target audience. Use eye-catching visuals, interactive polls, and engaging stories to capture attention. Don’t forget to highlight any summer promotions or events your business is hosting.
Master Class Tip: Our social media experts will handle everything from crafting engaging posts to helping your customers stay updated with what your current offers are this summer. With Goto Membership, your social media will buzz with activity, driving engagement and promoting your summer specials drawing in more customers for your business.
4. Optimise Mobile Experience
With more people on the go during summer, ensuring your website and digital content are mobile-friendly is very essential. A seamless mobile experience can significantly boost engagement and conversions. Test your site’s mobile responsiveness, improve load times, and make navigation intuitive. If not done right it can really put your potential customers off using your service or visiting you, whats worse is, you would never know. They would just simply choose someone else who gives them a better mobile experience. Ouch! The truth hurts but at least now you know, what could potentially be turning your customers off.
Master Class Tip: No need to worry about the technical details. Our mobile optimisation service ensures your website looks and functions perfectly on all devices, providing your customers with a smooth and enjoyable browsing experience. Giving your customers another reason to choose you over your competitors.
5. Update Your Customers with a 360 Tour of Your Premises
Invite your customers into your space virtually with a 360-degree tour of your premises. This immersive experience can enhance customer engagement and trust, giving them a better understanding of what your business has to offer & really showcase what you’re all about. Highlighting any new summer features, products, or changes you’ve made to your location to attract more customers this summer and beyond.
Master Class Tip: Our team will create a stunning 360-degree tour of your business, integrating it seamlessly into your digital strategy. Show off your space in style and let customers explore your business from the comfort of their homes or wherever they choose to be this summer.
Getting your business summer-ready is all about refreshing your strategies and leveraging the right tools and knowledge. With Goto Membership you’ll have access to expert guidance and resources that will help you thrive this season and beyond.
Cheat code – ALERT !!!
If all this sounds super exhausting and as a busy business owner, you have the age-old excuse of
“I don’t have the time, I’m too busy to do all that,”
Goto Membership have the time & can handle it all for you which takes away all the stress and energy trying to manage all the above yourself. Leaving you to focus on working on the business instead of constantly in the business trying to do everything yourself with only so many hours in the day.
After all its summer so you would rather be enjoying summertime, right?
For more information on how you can get started on your 5 steps to summer success, click on the link below to book your free consultation with one of their experienced consultants today. Before your competitors do!
