A Local Business with Over 30 Years of Legacy
For more than three decades, Conway Electrical built a stellar reputation for providing both new and refurbished domestic appliances at competitive prices. Over the years, Conway Electrical has proudly served the local community, offering top-quality products and impeccable customer service.
However, as competition in the retail market became fierce and consumer behaviour shifted online, Conway Electrical found themselves needing to enhance their digital presence to keep up with current trends. That’s when they partnered with Goto Membership. a strategic marketing company focused on driving business growth through targeted digital solutions.
The Challenge: Navigating the Digital Landscape
Conway Electrical, like many small to medium-sized businesses, relied heavily on foot traffic and word-of-mouth for their sales. While they had a loyal customer base, the company began to notice that they werenât reaching as many potential new customers, particularly those searching online for affordable home appliances & solution to their current problem.
“We were doing fine in-store, but we realised we needed a stronger online presence to compete,” said Jeff, the owner of Conway Electrical. “I was managing some of the digital stuff myself, and my daughter tried helping with social media, but we just didnât have enough time or expertise to get the results we needed.”
The major issues Conway Electrical faced included:
- Low visibility on Google: Despite being a long-standing business, their Google search rankings were not as high as they should have been.
- Underutilised social media: Their social media presence was inconsistent, which meant they werenât fully engaging with potential customers.
- Missed promotional opportunities: Special offers and services like repairs and refurbished appliances were not being adequately promoted online.
The Solution: Goto Membershipâs Full-Service Marketing Approach
In June 2023, Jeff, the owner of Conway Electrical, met with Goto Membership after a few informal discussions with one of their team members. Having heard about the success Goto Membership was generating for other local businesses, Jeff decided to trust them with Conway Electricalsâ digital marketing.
Google Business Page Optimisation and SEO Strategy
The first focus was to improve Conway Electricalsâ visibility on Google. Goto Membership revamped the Google Business page, optimising it for search, adding high-quality images, and including detailed descriptions of products and services such as new and refurbished appliances and repairs and get a better understanding of their customer buyer online behaviour.
âthen shortly after that was set up we started with a 360-degree virtual tour of the store, which was a game-changer,” said Jeff. “The professional images made a huge difference, and soon, we started seeing more traffic to our page & more foot traffic to our store.”
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Social Media Management
Impressed by the results on Google, Jeff asked Goto Membership to take over Conway Electricalsâ social media as well. The team created a consistent posting schedule across Facebook and Instagram which started on June 2024, ensuring that new products, promotions, and customer testimonials were regularly shared. This helped the business connect more deeply with its existing customers while also attracting new ones.
“Goto Membership understood what we wanted to achieve,” said Jeff. “They knew how to promote our offers in a way that got people excited about what we had to offer, especially our refurbished appliances that come with a satisfaction guarantee.”
The Proof: A Year of Growth and Success
Within just a few months, Conway Electrical saw tangible improvements in their online presence and business results:
- Increased Google traffic: Their Google Business page began to rank higher in search results, bringing in more inquiries and foot traffic.
- Enhanced social engagement: The social media accounts saw a significant boost in engagement, with more likes, shares, and comments on promotional posts. The promotions helped Conway Electrical stand out, particularly their refurbished appliances, which started selling faster.
- Better local awareness: The combination of Google and social media efforts meant that more people in Wirral & outside areas became aware of Conway Electricalsâ special offers, including their wide selection of high-quality, refurbished home appliances.
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Whatâs Next? Continued Growth
Now, more than a year into their partnership, Goto Membership continues to manage Conway Electricalsâ Google Business page and social media, ensuring that they stay ahead in the competitive appliance market.
“We couldnât be happier with the results,” said Jeff. “Our customers are more engaged than ever, and the increase in business speaks for itself. Goto Membership took a big load off our shoulders, and weâre excited to keep growing with their support.”
Where to Find Conway Electrical
Looking for high-quality, affordable home appliances? Conway Electrical Discount Domestic Appliances is just a click away. You can find them on:
- Facebook: https://www.facebook.com/conwayappliances
- Instagram: https://www.instagram.com/conwayelectricalbirkenhead/
- Website: https://homeapplianceswirral.co.uk/
- Or simply search for them on Google by typing âConway Electrical Servicesâ to explore their products and services.
If youâre in the market for new household appliances, or after any refurbished home appliances, or if you need reliable repair services, Conway Electrical is ready to help you find exactly what you need at unbeatable prices!
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This case study of Conway Electrical is a perfect example of how partnering with the right marketing team can drive business success. Goto Membershipâs tailored digital marketing solutions gave Conway Electrical the online visibility and customer engagement they needed, and the results speak for themselves. For more information on how to achieve this click on the link below
https://gotomembership.uk/contact-us/ and speak to one of their specialists today
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